PT: What are some successes that you’ve had with businesses who now sell natural products?
Dr. Cass Ingram: Some of the successes I've had with the businesses that sell natural products are if the product is at the highest quality and it's effective. For example, whether it's cider vinegar, raw cider vinegar, or raw honey, or if it's oil of oregano, these are actually highly effective products. So there isn't much of a challenge, you can freely recommend them. Black seed oil is another one...that people get results. So that takes the challenge down because then you have consistency after that, consistence purchasing.