Merril Gilbert, founder and CEO of TraceTrust, explains how a consumer or a retailer might find "A True Dose" on packaging during the Natural Products Expo East in Baltimore, MD.
Merril Gilbert, founder and CEO of TraceTrust: But part of what’s happening in our beta program and our beta program is really manufacturing and brands that we really see as leader both in the CBD, hemp in legal cannabis world. That’s one right: going through this whole standard. We’re using their labs before we go out have independent labs because we’re getting the labs ready to run the standard: acquiring those samples, meeting all that criteria. And then we’re also working with retailers and distributors to figure out how we’re going to talk about the use of that mark once it’s announced out to the public, because you can’t ask someone to repackage. So, how is that going to get applied, where do we and how do we best communicate this. And remember that the whole focus is not just about validating a safe and reliable product, but also how do we continue to educate.