Dr. Cass Ingram discusses his take on retail pharmacy in the natural product realm at the Natural Products Expo East 2019.
PT: What are the challenges in launching homeopathic medicine?
Dr. Cass Ingram: Natural medicines- it's an extremely saturated field. And so, if you just put in a "me too" product, you might prevail or if your marketing is exceptional and your drive is, or it might fail, and you're left holding the bag. So the real challenge is to find the science-based natural medicine that has some efficacy, and is clinically...you can see the results, and that therefore a person gets the results and they're happy and they buy again. That's the real secret.”